Embedded Files
The Ministry of Health and Wellness (MOHW) is a Government of Jamaica portfolio ministry responsible for national health policy, public health promotion, disease prevention, and the delivery of healthcare services across the island.
Project Overview
As part of ongoing communications and public education initiatives, design support was provided across multiple national campaigns, internal engagement programmes, and divisional launches between 2024 and 2025. The work focused on translating complex public health messaging into accessible, visually coherent communication products for both external audiences and internal stakeholders.
Projects included national observances such as World Blood Donor Day, targeted public awareness campaigns promoting voluntary blood donation, internal staff engagement activities under PMAS Week, and the visual rollout of a newly established Ministry division. Deliverables spanned high-visibility national media placements, digital communication assets, institutional invitations, and internal branding materials, all executed within Government of Jamaica brand standards and public-sector communication protocols.
Key Activities
Designed full-page national newspaper advertisements published in The Jamaica Gleaner, featuring official ministerial messaging for World Blood Donor Day observances.
Developed branded social media carousel campaigns translating formal ministerial communications into engaging, platform-optimised digital content.
Produced targeted public awareness graphics promoting Blood Bank Collection Centres in Montego Bay, Savanna-la-Mar, and Falmouth to encourage voluntary blood donation.
Created a suite of promotional and informational materials supporting the official launch of the Enabling Environment in Health and Client Services Division (EEHCSD), ensuring clarity of mandate and stakeholder understanding.
Designed internal communication assets for PMAS Week, including quiz visuals, branded wallpapers, Save-the-Date notices, and themed staff engagement signage.
Delivered culturally relevant, trend-responsive campaign graphics under tight deadlines to maximise public engagement while maintaining institutional credibility.
Designed formal event invitations and promotional collateral for the World Blood Donor Day Awards Brunch, balancing ceremonial presentation with government brand integrity.
Ensured consistent adherence to Government of Jamaica branding standards, accessibility considerations, and public health communication guidelines across print and digital platforms.
Report abuse