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Isratech Jamaica Limited is a Jamaican distribution and solutions company specialising in agricultural technology, waterworks and irrigation systems, renewable energy solutions, and commercial chemical products. Operating under the brand promise “Everything Agriculture, Waterworks, Energy & Chemicals,” the company provides integrated technical solutions to farmers, commercial enterprises, industrial clients, and institutional partners across Jamaica and the wider Caribbean.
Project Overview
Design and marketing support was provided as part of the company’s integrated communications and brand development strategy. The role focused on strengthening Isratech’s market visibility, product education efforts, and corporate positioning through consistent visual communication across digital, print, and experiential marketing platforms.
Work involved the creation of large volumes of marketing collateral supporting product launches, national exhibitions, and ongoing promotional campaigns. Particular emphasis was placed on translating highly technical product information into clear, visually engaging materials suitable for diverse audiences ranging from farmers and contractors to corporate buyers and institutional stakeholders.
Key Activities
Produced over 300 branded graphics and promotional assets supporting company marketing initiatives, product campaigns, and corporate events.
Collaborated with the marketing department to develop integrated communication materials aligned with organisational objectives and commercial growth strategies.
Conceptualised and designed a 10ft × 10ft exhibition booth for Expo Jamaica, ensuring cohesive branding, visitor flow efficiency, and strong visual presence within a competitive exhibition environment.
Designed multi-platform social media content for Instagram, Facebook, LinkedIn, and WhatsApp Business, promoting products, services, and industry education across agriculture, irrigation, renewable energy, and chemical solutions sectors.
Developed monthly marketing campaigns including product spotlights, technical explainers, promotional advertisements, and customer education visuals.
Created print collateral such as flyers, rack cards, signage, feather banners, and exhibition materials for trade shows and in-store promotions.
Maintained brand consistency across all communication touchpoints through controlled use of colour systems, typography, layout structure, and visual hierarchy.
Supported the development of digital catalogues and product information sheets, improving clarity and accessibility of technical product specifications for varied customer audiences.
Strengthened online engagement and brand recognition through consistent visual storytelling and professional presentation standards.
Utilised professional creative tools including Adobe Photoshop, Illustrator, After Effects, Premiere Pro, and Google Workspace to deliver integrated print and digital solutions.
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